In 1972 Intercontinental Exports was established being part of the C J Petrow group of companies 

In the beginning of the 1980's Intercontinental Exports, fondly known as ICE, acquired Phoenix Flooring (PTY) Ltd and started actively distributing flooring products such as PVC vinyl,  floor tiles, rugs, carpets and mats.  Security products and specialised packaging was developed in the early 1990, developing special niche product and service offerings within these markets. 

In 2012 Phoenix Flooring and ICE Intercontinental Exports where amalgamated, under new ownership, into and new holding company ICE-Phoenix Trading (Pty) Ltd 

Currently we operate 3 divisions, namely:

ICE Packaging

We supply suitable packaging, specific to requirements, to the textile and jewelry industries: Duvets, Sheeting, Blankets, Suits, Wedding Gown Manufacturers, and Jewelry Display Boxes.

ICE Security

We are the sole agency and distributors within Southern Africa for the Kocom range of security products, and also supply other quality branded security products, from PIRs, cabling, batteries, and doorbells to intercom systems. 

Phoenix Flooring

The Phoenix Flooring brand  falls under our umbrella as our flooring range for the retail industry. The range includes vinyl floor coverings; carpets, mats, rugs and carpet protectors.


As importers and distributors of a vast range of products for various wholesale and retail industries within Southern Africa since 1972, ICE-Phoenix Trading (Pty) Ltd maintains long-term business relationships with our customers and suppliers. We extend our range in-line with customer demand from both local, and international sources. National distribution is done via our branches in Durban, Cape Town and Johannesburg.



Richard Kübler

Managing Director


Donald Elliott